So, you are here to know What is Omni-Channel Marketing, Right? Let’s Get in!
It was a Cool Breeze in Bangalore, India. My Mind was at it’s Peak of extreme Performance.
I Published a Carousel on ‘How to repurpose your content’ on Instagram. Believe me, this piece of content got me a lot of traction across all the channels I posted, have a look :
I published it everywhere. People went crazy and wanted more info on the same topic!
So, here I am. DAANG! firstly, I would like to congratulate you on taking out time to read this post.
Alright, let’s get into the MAIN MEAT.
What is Omni-Channel Marketing?
First, Think About the following :
You are in a World where there are :
- People who like to read
- People who like to listen
- People who like to watch videos
- People who like to get highlights for everything
- People WHO ARE ON ALL THE PLATFORMS, be it YouTube, Facebook, Instagram, Twitter, Surfing on Search, Podcast etc.
Now, Imagine this : When you are able to cater to all of the above audiences, by providing Content in a manner in which THEY LIKE, What will happen?
You will BLOW UP your reach, likeability, Personal Brand and a lot other things, like the below VOLCANO.
Why Omni-Channel Marketing? What will I Gain?
But Why Karan? Why will it blow up?
Today’s Consumer is Simple and Everywhere.
If your brand is able to cater to consumers present all over the Internet, your brand’s growth is going to be a ‘J’ Curve if you do things right.
Take My Example.
I have accounts and Content over : Linkedin, Facebook, Instagram, Podcast, YouTube, Twitter etc, in the forms I discussed above.
This has led me to increase my follower base, reach, opportunities, brand value, recall across all the platforms.
For example, if a Person has seen me on Linkedin and finds my content amazing, he follows me on Instagram.
If a Guy heard me on Podcast, he comes and becomes a Subscriber on YouTube, this is known as Cross-Channel Engagement. This is VITAL for any Brand’s Growth in this ERA.
This also leads to increase in Strong BOTTOM OF THE FUNNEL Audience who will eventually buy your Products/Consultations/Services as they consumed your value via multiple touch points.
This can lead you to increase your FOLLOWER-BASE by 30-40% across the different channels you are going to put out your content on.
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How to Create an Omni-Channel Digital Marketing Strategy? (It is easier than people complicate it)
This is what I call as Repurpose Your Already created Content into Multiple Formats (RYACMF) System.
Lol, don’t take the short form seriously, it’s made up. You got the drill, right?
Let me show you step by step how you can create Content on multiple platforms.
ATTENTION MY FELLERS!
You have always asked me, Karan which theme do you use for your blogs? As you are right now seeing and going through it, I am using GeneratePress Premium. You can get the same by clicking the link below and power up your website! Cheers.
1. Start from a Blog
Starting from a Blog is the biggest advantage.
You put your best thoughts when you write something, you use your brain’s best of abilities.
Create a blog post which is of around 3000 words using your best capabilities.
Create on a topic which is of high demand from your audience or by the market.
This way you will cater to the audience who likes to read blog posts and your Search Rankings will sky rocket if you have optimised your website well for SEO.
2. Create a YouTube Video
Have issues facing camera?
No worries, you can also use Screen recording softwares to explain your concepts on a great tool known as https://awwapp.com/ or any whiteboard software.
It is recommended to show your face as it helps in your personal branding. So, try and force your inner self to start recording yourself.
So, this becomes your VIDEO Content on YouTube which becomes a repurposed version of your blog post you published on WordPress.
Clear till here? Give me a Cheer in the comment by saying ‘YES’!.
3. Create a Podcast, or convert your Video Content into Audio :
Now we have created our YouTube Video, you can now convert your YouTube video which is in .mp4 format into an audio format, i.e. .mp3 via zamzar.com
Now, for this, it is compulsory for you to showcase your handsome/beautiful face as it is context to your conceptual content which you will be explaining!
Although we can be perfect in all sense, this can help you to get your foot in the audio or podcasting world and help you get started.
To get started faster, go with anchor.fm and sign up for a FREE Account!
4. Take your Content on Social Media in the form of Carousels!
Carousels are one of the best and fastest consumable piece of Content today.
You look at any Influencer or a Content Creator on Instagram/Linkedin/Facebook/Pinterest, they all are using Carousels in order to promote Great detailed pieces of Content into a Consumable one.
These are my current stats of the Carousels which are posted on Instagram, look at the engagement and SAVES :
These are some of the posts, Great engagement right?
How did I create these Posts?
Simple, refer your blog post and draw a summary of the content and divide it in different slides.
5. Promote! Promote! Promote!
This is where your game starts.
If you can win over this, no one can stop you.
Literally, NO ONE.
Focus on Promotion, Cross-Promotion of the hard yielded content and see the magic! as we say.
Take your YouTube, put it on Facebook and play around with a lot of Permutations and Combinations, believe me, your BRAND RECALL and PROBABILITY of a prospect buying from you will increase dramatically.
TIME FOR AN F.A.Q.
Based on the niche and product/service, how can one decide on what kind of content (text, video or audio) to produce and platforms to market their content (considering there are more than 60+ social media platforms)
Ans : Look, it is a game of ATTENTION. Your product/service has a target audience which is present either on : Social, Surfing the Web, Surfing YouTube, Searching on Google etc. Let’s take an example of Baby Products, or firstcry.com.
Their Target Audience is Parents of toddlers. Now, they have done their research on WHERE can they possibly hack their target audience’s attention via Digital?
We all know Parents surf everywhere, they are looking for solutions, products etc., so First Cry can create blog posts about their solutions, create a YouTube Video (Parents also hangout and look for solutions on YouTube), they can create carousels on Instagram or Linkedin for Parents and Parents who are Professionals, CXO’s, CTO etc!
Now, they might not create content for Audio as the ATTENTION of Parents is not present on podcasts. Got the drive?
This is how you should approach the Content and Omni-Channel Game.
I hope you got value from this piece of content.
He is undoubtedly, one of the best bloggers, podcasters and a Great Digital Marketer. His brand is a perfect example of Omni-Channel Marketing. Do check him out!
Also, here is one more article from my dear friend Tejas on how to make 8 Social Media Posts with 1 Twitter Thread, go here
Alright, Keep presenting yourself everywhere. Know the Importance of Omni-Channel and BLOW your reach, get more customers and WIN.
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To Your Success,